Your eBook Can Be Used As Advertising Space

Monday, August 18, 2008 16:45
Posted in category Business

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by Stu McLaren

Have you ever thought that you eBooks could be used to generate multiple streams of income? Instead of having only one revenue stream coming from them, use a little creativity to really push how much you can get from each eBook.

To be more specific, you could actually sell advertising within the eBook you are creating to make money.

Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?

It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.

So let’s repeat it. What other businesses would be interested in getting in front of the target audience for which I would be attracting?

You mind is going to start to race about all kinds of other businesses. Some may even be your competitors. But there could be some other complimentary businesses that provide services or products to the particular market that you’re marketing to, who would be interested in purchasing ad space within your particular eBook.

Your ads could be scattered throughout, they could be right at the beginning, they could be at the end. Whatever. But it provides you a way to generate revenue by selling advertising within the actual eBook.

You could create eBooks to add value to your current customers. Here’s a good example. I have a great list. I do not have a big email list. I have a great relationship with the people on my email list.

I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.

Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.

If you are not really sure on what to write eBooks on, just look to your target market for help. If they are asking questions, needing solutions to a situation or you can give step by step directions on how to do something, that is of great value there and will make a great eBook. This is a great way to add value to your current costumers or future customers. Combining that with selling advertising it is a great win-win for you and something you should constantly be thinking about.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

By exploring your creativity ideas will come to you when you need them the most!

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