What Does Persuasion Have to do With Your Brain?

Thursday, March 27, 2008 13:55
Posted in category Business

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by Kenrick Cleveland

“The existence of forgetting has never been proved: We only know that some things don’t come to mind when we want them.” ~ Friedrich Nietzsche

We’ve all had that annoying, frustrating feeling (which can also be sometimes embarrassing), having something at the tip of your tongue, something that you, at one time, absolutely knew, but no longer have access to. It could be a historical fact, a personal anniversary (which might have the added bonus of putting you in the doghouse) or it could be something as crucial as the name of a valued client who you’ve had many interactions with, but are drawing a total blank on. (I hate it when that happens!!!).

It happens to the best of us. . . our cognitive abilities seem to decline as the years march on. But is this something that is a given? Or can we lessen or prevent the ’senior moments’ (even if we are not seniors) we experience as a result of us not using our brains and allowing them to be all that they can be?

Some people keep their brains agile with crossword puzzles or Sudoku (if they prefer going it alone) or games such as Scrabble if they like the more social aspect. These are all great activities to “aerobically exercise” the mind.

Recent scientific studies have shown that younger people feel, smell, hear and taste better than older adults. They also think better. This is partially due to the fact that once people retire, they tend to do things they’re good at and avoid things that are new or things which they find challenging. These studies show that the key to keeping your brain functioning at high capacity is to give it new and challenging activities.

There are also biochemical responses that are vital to stimulating the mind and inspiring people to keep learning. When we are young we have the freshness of everything, a novelty in the unexplored that keeps us engaged in the process of learning. The other thing we have going for us, which when you’re a kid is a huge motivator, is the concept of being rewarded for what we do.

This brings me to persuasion (what doesn’t bring me to persuasion?) and how, through studying persuasion, you are not only assisting yourself in your business and financial life, but you are boosting your brain power and your ability to recall.

In studying things like the 36 Chinese stratagems, or the 24 Doorways of the Magical Objection Mastery, we are flexing, swinging from the macro to micro. It can be thought of as looking at problems with a telescope, a broad overview, and then alternately taking a microscope and really hashing out the details.

Why is this so difficult? It’s challenging us to use different parts of our brains. For one, this allows us to view any given issue or problem or objection from a number of angles. And isn’t it great that this has the added bonus of keeping our minds agile and our memories accessible?

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